Recently I have been doing a lot of work on developing my fitness community, as part of this work I wrote a 'mission statement' for my classes. It's a fancy way of writing what I want to achieve from my classes and I thought I would share with you all, as you are part of my community and vision.
We create a safe and inclusive environment for people who don’t feel like they belong in mainstream fitness classes and venues, by creating welcoming and friendly classes where the focus is on having fun and focussing on exercising because of how it makes us feel.
Community is at the heart of what we do, community helps us to belong, community motivates us and community supports us. It is important for participants to build connections with fellow attendees, peer-to-peer support is invaluable and essential for any community to thrive.
Fitness with Matt is trying to disrupt and change the future of the fitness industry by showing the true diversity of people getting active and focussing on the intrinsic value of being active. The language used in classes and our content is a vital component of this vision. We don’t focus on burning calories, combatting over indulgence or using exercise as a punishment. Health and happiness is our focus.
We want people to come to our classes because they have a good time; we don’t deny that fat loss is achievable by increased activity, however we want to promote the intrinsic value of group exercise:
how it makes us feel: boost mood, reduce stress
community and connection with likeminded people
building confidence and self-esteem
making positive and sustainable change.
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